Exploring Spotify Statistics: Key Figures on Users and Revenue (20240

Spotify is currently the world's largest music streaming service.⁵

But it hasn't yet completely dominated the global market. 🌎

Apple Music has rapidly increased its subscriber numbers worldwide.⁵

Even though Apple Music isn't as big as Spotify, its rising numbers show that Spotify isn't the only big player.

Let's take a look at the numbers to see how they compare.

Detailed data can be found in the table below:

User growth of music streaming apps

When Apple Music was launched, Spotify was already a major music streaming service with 50 million subscribers.⁶

Despite new competitors, Spotify has been able to maintain its lead, even if its market share has fallen slightly.

The following chart shows the subscriber numbers of the four big names in music streaming: Spotify, Apple Music, Amazon Music and YouTube Music.⁶

Here, you can find a detailed breakdown of the figures (in millions).

Market share of music streaming services in the UK

Spotify is becoming increasingly popular in the UK.

It has become one of the UK's most popular music streaming providers.⁷

In the following chart, you can see how Spotify compares to other services.

If you want to know more details, take a look at the table.

If you look at Spotify users worldwide, there are slightly more women than men who use Spotify.

The chart below shows that 56% of users are female and 44% are male.⁶ 👫🏼

For a more detailed overview, take a look at the figures in the table.

Gender distribution among Spotify users in the UK

A graph below shows that about 58% of Spotify users in the UK were men.¹⁰

But, this information is a little dated and is from 2015.

We don't have the latest numbers for 2023 to see if things have changed. 🤷‍♂️

You can take a closer look at the 2015 data here.

Spotify is used all around the world, but some regions are growing faster than others.

In Europe and North America, Spotify usage is declining, but in other regions, such as Latin America, it's either stable or growing. 📉

Europe has the most Spotify users each month.

But this is also where Spotify's use has dropped the most between 2015 and 2022.

Let's take a closer look at these trends:

North America is Spotify's second-largest market, but its share fell from 35% in 2015 to 21% in 2022.

Latin America maintains its position as the third largest market, with a relatively constant share of 18% to 22% over the years.

The regions labelled 'Rest of the World' initially had the fewest Spotify users but recorded the highest growth.

Their share of Spotify users has risen from 7% in 2015 to 28% in 2022.

What does Spotify's user distribution by region look like in 2023?

Spotify's global user base is changing and evolving.

Monthly active users (MAUs) distribution has changed compared to last year.

In the second quarter of 2022, Europe led the way with 33% of MAUs, followed by North America with 23%, Latin America with 21% and the rest of the world with 22%.

This indicates that Europe and North America will experience a decline in their market share in 2023. 🌍

Meanwhile, other global regions are experiencing growth in their share of Spotify users.

Other global regions are experiencing growth in their share of Spotify users.

However, in Latin America, the share has remained constant.

You can find the exact figures for 2023 in the data below:

This changing landscape shows how dynamic music streaming preferences are in different parts of the world.

What is the regional distribution of Spotify’s Premium subscribers?

Most people who pay for Spotify Premium live in Europe and North America.

Together, they make up 66% of all Premium subscribers.¹¹

In the following table, you can see how Premium subscribers are distributed across the different regions.

You can find more detailed figures in the detailed analysis here.

It is assumed that Spotify currently hosts more than 11 million artists on its platform.¹²

Who are the artists with the most followers on Spotify?

Spotify is known for its huge selection of music, podcasts and personalised playlists.

But who are the biggest artists on Spotify?

Check out the table below for a list of these top artists.

The artist with the most followers is Ed Sheeran, who has over 113 million followers.¹²

He's a British singer known for songs such as "Shape of You", "Perfect", and "Bad Habits".

Ed Sheeran is also known for collaborating with big names like Justin Bieber, Beyoncé and Eminem.

These hits and collaborations have made him the most followed artist on Spotify.¹²

Top Spotify artists in the UK

The UK has a vibrant music scene, reflected in what people listen to on Spotify.

So, who are the most popular artists on Spotify in the UK?

Let's take a look.

• Taylor Swift
• Drake
• The Weeknd
• Arctic Monkeys
• Ed Sheeran

These artists aren't only at the top of the charts but also influencing the UK's music scene.¹³

But which tunes are hitting the top spots on Spotify? 🤔

Below is a table with the top songs on Spotify in July 2023, based on how often they were played in billions.

You can find more detailed numbers in the table below.

Music brings people from all over the world together.

The song that played the most in July 2023 was "Blinding Lights" by The Weeknd, with 3.712 billion streams.¹⁵

It's the top song of the month and the most-played song of all time on Spotify.

It's followed by Ed Sheeran's "Shape of You," which has 3.568 billion streams.¹⁵

And in third place is "Someone You Loved" by Lewis Capaldi, the biggest hit on Spotify in 2019 with 2.894 billion streams.¹⁵

Most popular songs in the UK on Spotify

In the UK, people have a wide range of favourite songs, and you can find them all on Spotify.

So, which songs are the biggest hits in the UK on Spotify as of December, 2023?¹⁶🇬🇧

Let's take a look.

Spotify is one of the top names in music streaming worldwide.

We have statistics that show how much money Spotify made and lost every year from 2008 to 2022.💰

You can find the exact figures in the table below.

Spotify's revenue, which started with just one million in 2008, rose to £10,045.29 million by 2022.¹⁸

That's an average annual growth rate of around 78%!

However, Spotify's annual financial results have always been negative. 🔻

Spotify recorded its biggest loss in 2017 with -£1057.89 million, while the smallest loss was only -£29.12 million in 2021.¹⁹

These figures show the growth and the financial challenges that Spotify has faced over the years.

Spotify's revenue development from Premium and Advertising services over the past decade

Spotify earns its money in two main ways: with premium subscribers and advertising.

Premium subscribers pay monthly to listen without adverts, while free version users listen to adverts in between.

Here's a graph showing how much money Spotify made in pounds from 2012 to 2022 from these two parts.

You can find the exact numbers in this table.

Over the last ten years, Spotify has significantly increased its revenue through premium and advertising.

The premium part brings in more and more money.

Revenue from the premium section rose from £320.88 million in 2012 to a huge £8,780.96 million in 2022.²⁰

That's a growth of around 39% per year!²⁰

Revenue from adverts also increased from £47.54 million in 2012 to £1,264.33 million in 2022, which corresponds to a growth of 48% per year.²⁰

These figures show how Spotify has grown over the years and attracted more and more users and advertisers.

Let's take a look at how much the biggest artists earn on Spotify.

It's important to note that these figures are only estimates.

Spotify and similar music streaming services don't pay a fixed amount for each stream.

Drake is at the top and has earned more than 110 million US dollars.²¹

BTS is making a name for itself as the highest-earning band in this area.²¹

You can find the exact earnings in the table below for the year 2022.

These numbers show just how much money top artists can earn from streaming their music.

Let's go back to the start to see when Spotify was created.

In the early 2000s, illegal downloads damaged the music business and artists.

The founders of Spotify, Martin Lorentzon and Daniel Ek, wanted to change that.

In 2006, they came up with the idea for Spotify: a place where all musicians could share their music and earn money from it.

They also wanted to make some of the music free for listeners.

Inspired by this great new idea, they officially launched Spotify on 23 April 2006 in Stockholm.

But they first had to develop the software and reach an agreement with major music companies, which took until 7 October 2008. 📆

That was when Spotify started for everyone.

If we look at how the Spotify team has grown, we get a good idea of how the company has developed.

Spotify has people working in many areas, such as engineering, product design, marketing and money management.

The following graphic shows how the Spotify team has grown over time.

You can find more detailed figures in the table below.

Spotify has hired more people every year, showing the company is growing steadily.

In 2011, Spotify only had 311 employees, but by 2021, this number had risen to 8,359.²²

That's an average annual growth of around 43%! 📈

However, there was some sacking in 2022. 😞

Spotify is still the largest and most popular music streaming service and is getting bigger and bigger.

Simply put, Spotify has changed how we listen to music and discover new songs.

It's not just about streaming music. Spotify is a huge community for music fans, artists and creatives worldwide. 🎶

For many people, Spotify is a place for fun, new ideas and learning.

The Spotify story is about music technology and how music brings us together, no matter where we are.