YouTube Statistics 2024: How many people actually use Youtube?

YouTube is a prevalent video streaming platform around 2.5 billion people use monthly.

It's one of the biggest social media platforms, second only to Facebook.

Facebook is even bigger: almost three billion people use it every month. 👩🏼‍🤝‍👩🏻

Here's how many people used YouTube in the first quarter of this year:

But if you look at the number of people using YouTube, you'll see that it has increased significantly.

This is what the increase in monthly users looks like from 2010 to 2022:

In the last 12 years, YouTube's user base has grown by 589%. 📈

Meanwhile, more than half of all internet users - about 51.2% - watch YouTube videos at least once a month.

YouTube Premium subscribers

YouTube Premium is a special version of YouTube that you can pay for.

It lets you listen to music without ads, just like Spotify. 🎶

In 2021, about 50 million people used YouTube Premium.

In 2022, this number increased to 80 million.

This is how YouTube Premium has developed over the last eight years:

But YouTube Premium offers more than just an ad-free video experience.

It allows videos to play in the background even when the app is closed.

Before, only members with a Premium subscription could watch videos in 4K quality. Now, even those who are not subscribed can enjoy videos in 4K.

Even though that's no longer the case, there's still much to like about YouTube Premium.

Daily active YouTube users

Daily active YouTube users (DAUs) refers to how many people use YouTube daily. 👀

Monthly statistics are useful to see how many people use YouTube in general, but looking at daily numbers can show us more detail.

In the UK, almost half of all YouTube users - about 46% - visit the site daily.

This means that over 16.3 million people in the UK use YouTube every day.

And they don't just visit the site. Users all over the world watch more than 1 billion hours of videos on YouTube daily.

On average, a person spends about 16 minutes and 44 seconds on YouTube every day.

And there is always something new to watch. Over 500 hours of new videos are uploaded every minute. ⏰

That means there are 720,000 hours of new content on YouTube every day!

Age and gender distribution of global YouTube users

Wondering who watches YouTube all over the world?

Let's look closer at the age and gender of YouTube users worldwide. 👀

Gender of global YouTube users

When it comes to the global YouTube audience, the gender distribution is pretty even. 👫🏼

Men make up a slight majority, with 53.9% worldwide YouTube users.

Women are not far behind, with 46.1% of the worldwide user base.

This almost balanced distribution underlines the YouTube community's diversity and the platform's universal appeal.

Age of global YouTube users

Regardless of age, YouTube seems to have an appeal.

From young people just learning to use the internet to senior citizens who have discovered the digital age for themselves, the worldwide YouTube audience includes all age groups. 👧🏼 👵🏼

Here's a breakdown of the age-wise distribution of YouTube users globally:

Here's how YouTube users are spread across different age groups and genders:

For a more detailed view of the data, check this out:

So, most YouTube users around the world are aged between 25 and 34.

YouTube users in the UK

YouTube is also a big hit in the UK. 🇬🇧

With 35% of the population using it frequently, whether for fun or information, YouTube has a firm foothold in the UK.

Let's take a look at this graph that tracks the growth of YouTube in the UK:

For an in-depth understanding, check out these detailed statistics:

The popularity of YouTube in the UK is obvious.

About 97% of British YouTube users log on to the platform at least once a month.

When it comes to weekly activity, 88% of UK users watch videos every week. 🗓️

Almost half of these users, 46%, watch YouTube content daily, showing that the platform is an integral part of their daily routine.

Age group of YouTube users in the UK

Users of different ages are on YouTube, and if we look at the specific age distribution, we can gain insight into who uses YouTube and how. 🧐

Here is a detailed breakdown of the age groups of YouTube users in the UK:

Most YouTube users in the UK fall into the age range of 16 to 64 years.

Gender of YouTube users in the UK

YouTube appeals to a broad spectrum of users, regardless of gender. 👩‍❤️‍👨

More men than women in the UK use YouTube, but it's almost equally distributed.

To be precise, about 53.9% of YouTube users are men, and 46.1% are women.

This almost equal distribution is also common in other parts of the world and shows that YouTube is popular with men and women.

Let's look at the countries with the most YouTube viewers in January 2023.

India was the frontrunner, with around 467 million YouTube users.

It was closely followed by the United States, with a remarkable 246 million viewers using the platform.

Brazil came in third with 142 million users.

The United Kingdom was the twelfth largest country in terms of YouTube viewers.

Here is a list of countries with the most YouTube users in January 2023.

For a more in-depth look, you can see the detailed figures below:

Interestingly, this social media platform is not accessible in six countries. 🗺️

Here is a list of countries where YouTube is currently blocked:

• China (except Hong Kong and Macau)
• Eritrea
• Iran
• North Korea
• Turkmenistan
• South Sudan

In August 2020, after TikTok was banned in India, YouTube introduced a feature for short videos called YouTube Shorts.

After a global launch in June 2021, this feature recorded an incredible 1.5 billion monthly logged-in users by June 2022.

According to Statista, YouTube Shorts was viewed more than 30 billion times a day by users worldwide in the same month.

You can see more details about these numbers below:

The company has worked hard to promote YouTube Shorts since its launch. 🚀

It even automatically directs users to Shorts when they open the YouTube app.

The social network has also launched the YouTube Shorts Fund to encourage more YouTubers to participate.

The short video "Diver cracks Egg at 45 ft Deep", uploaded by travel blogger Shangerdanger, was the most viewed on YouTube in 2022.

On average, a YouTube user spent around 1777 seconds on each visit in March 2021, exactly 29 minutes and 37 seconds. 🕰️

This is a small increase of about three per cent compared to last year.

While there was a small decrease in engagement between July and September 2020, the overall average time spent by users per visit remained pretty much the same.

You can see these trends in the data we've included.

Here's a detailed breakdown of the data.

Focusing on the UK, it's notable that 88% of internet users watch YouTube at least once a week.

And almost half of them (46%) watch YouTube every day. 🤓

The average Brit spends about 25.4 minutes watching YouTube videos every day (as per November 2022 data).

Here's the list of YouTubers with the most subscribers as of July 2023.

At the top of the list was T-Series, an Indian company known for its music and film content. 🎼

Founded in 1983, the channel, known for its music videos and movie trailers, now has 247 million subscribers.

Close behind is Mr Beast, known for his philanthropy and challenges.

Cocomelon, known for children's programmes, followed in third place.

Pinkfong, a Korean educational brand, released a video titled "Baby Shark Dance" on 17 June 2016. 🇰🇷

The catchy tune captured children's hearts and broke records: It was the first YouTube video to reach 10 billion views in January 2021.

So far, "Baby Shark Dance" has been viewed 13 billion times on YouTube. 🦈

Here is a graph showing the most viewed videos on YouTube.

Let's examine these numbers more closely.

It is not easy to find out how much YouTubers earn for each view. 💵

It depends on various factors, such as the country of origin of the viewers, where the advertising comes from and how engaged the viewers are.

However, we can make some educated guesses.

The monthly money a YouTuber makes depends on how many videos they post and how many people watch them.

There are two main ways that advertising on YouTube is paid for:

• CPM (cost per mille) ads are paid for every 1000 views
• CPC (cost per click) ads are paid when someone clicks on the ad.

Normally, a YouTuber earns about 18 cents per view, which means they get $18 per 1000 views.

On average, a professional YouTuber earns about US $4,600 monthly from his videos. 🤑

Despite these findings, there is no clear and simple answer to how much a YouTuber earns per view.

Highest-earning YouTubers in the world

In 2022, the YouTuber who made the most money was Mr Beast, also known as Jimmy Donaldson. He earned US $54 million that year.

He is known for his funny and unique videos, which often include challenges. 📹

He was followed by Vladislav and Nikita Vashketov, who run the channel Vlad and Niki, and a young YouTuber called Ryan Kaji, who has a channel called Ryan's World.

Here's a detailed look at the numbers:

Top 10 Highest-Earning YouTubers in the UK for 2022

YouTube has many popular creators from the UK. In 2022, some of them earned a lot of money thanks to their videos.

Topping the list is Daniel Middleton, an iconic figure in the gaming world, best known by his channel name DanTDM.

With a whopping 27.6 million followers eagerly awaiting his content, he achieved an impressive net worth of around £27,500,550 last year.

Not far behind in the success story is KSI.

With his engaging content, he's garnered a dedicated following of 24 million subscribers and boasts a net worth of roughly £21,214,710.

Let's explore other English YouTubers who have achieved significant success in the industry and are reaping substantial earnings from YouTube.

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Let's delve deeper into the numbers.